A LITTLE MORE THAN A YEAR AGO A NEW BRAND APPEARED ON THE BEAUTY MARKET OF THE BALTIC COUNTRIES – LA SINCERE, ONE OF THE LEADERS IN THE JAPANESE MARKET OF PROFESSIONAL LUXURY COSMETICS. RECENTLY, REPRESENTATIVES OF THE LA SINCERE CONCERN VISITED TALLINN FOR THE FIRST TIME.
For our cosmetologists, this was a unique experience. Not everyone gets the chance to attend a conference featuring a doctor specializing in bio- and nanotechnologies in cosmetology, the CEO of the La Sincere concern, Atsushi-san Yamado, as well as a master class on Japanese massage developed by the concern’s leading experts under the guidance of La Sincere’s chief cosmetologist-technologist, Takeda-san, – shares her impressions Angelika Verbeneț, exclusive distributor of La Sincere in the Baltic countries and Finland. For such esteemed Japanese guests, distant Estonia was a kind of exoticism. They were absolutely delighted by everything: our medieval streets, the atmosphere of antiquity, traditions, the interiors of hotels and restaurants, the national cuisine, and, of course, the faces. – What beautiful people! What unusual faces! – Atsushi-san Yamado could not contain his emotions and jokingly added that if he were to be born again, he would want to be born an Estonian. You must agree, this is truly a rare chance – to learn firsthand what makes the professional medical and cosmetic line for skin restoration and rejuvenation, La Sincere, developed in 1992 by the renowned Japanese specialist in bio- and nanotechnologies, Professor Tatsuo Yamada, so unique.
The facts speak for themselves. For example, in Japan there are over 15,000 beauty salons, and a third of them consider it an honor to actively collaborate with La Sincere.
The unique combination of Eastern beauty secrets and advanced technology has made La Sincere a leader in the Japanese luxury professional cosmetics market. Amid fierce competition, the company has maintained this high standard for 25 years! How is this possible? Our main secret and the brand’s “strong point” is the natural gel, as guests have repeatedly emphasized. It is as close as possible to the composition of human skin and serves as an ideal conductor of biologically active substances. All formulas are highly effective and created from natural ingredients based on the “do no harm” principle. La Sincere manufacturers have completely eliminated everything potentially harmful from their product composition: there are no synthetic fragrances or dyes, dangerous preservatives, mineral oils, radioactive or genetically modified substances. La Sincere cosmetic products are certified by the Japanese Ministry of Health, and their quality is confirmed by the Federal Service for Surveillance on Consumer Rights Protection and Human Wellbeing. Cosmetologists who work with La Sincere confirm that this cosmetics delivers on its promises. All products are universal and perfectly complement each other. The textures are very lightweight. Clients appreciate when personalized active formulas are created for them based on their skin condition, and the combination of salon and home care provides excellent results, helping to maintain the skin in good condition at any age and in any weather.
As proof, La Sincere’s chief cosmetologist-technologist Takeda-san conducted a master class, demonstrating two types of exclusive La Sincere massage techniques and truly “magical steps” of anti-aging skin care.
– Many Japanese beauty secrets are no longer a mystery hidden behind seven seals for us, – says seminar organizer Angelica Verbenets. – And we hope to someday go to Japan for new secrets.
Tatyana BARMAKOVA