Category: Blog

THOUGH THEY SAY THE BEST RECIPE FOR BEAUTY IS TO BE YOURSELF, THERE IS NO WOMAN IN THE WORLD WHO, EXAMINING HERSELF CRITICALLY IN THE MIRROR, WOULD NOT DREAM OF IMPROVING SOMETHING.

And if the oval of the face has already started to sag and the double chin is “driving you crazy,” then a global reconstruction is definitely unavoidable. That’s when you want to unconditionally believe in Tight Visage – a new generation line of cosmetic products for modeling the contours of the lower third of the face. This is a truly revolutionary approach to the rejuvenation procedure from the promising brand La Sincere – one of the leaders in the Japanese luxury professional cosmetics market.

In the face of incredible competition, the company has maintained a high standard for 25 years, skillfully combining Eastern beauty secrets and advanced technologies. La Sincere scientists have completely abandoned everything potentially harmful to health in the composition of their products and made natural gel the brand’s hallmark. It is as close as possible to the composition of human skin and is an excellent conductor of biologically active substances. La Sincere cosmetologists confirm: this cosmetics does what it promises.

NATURAL GEL INSTEAD OF PRESERVATIVES

The world is full of cosmetic products. However, products intended for beauty often harm the environment or skin due to the emulsifying agents, synthetic fragrances, and preservatives they contain. Even natural cosmetics, known for being free of added fragrances or dyes, are not completely free of plant oils or emulsifiers. The research center of the Japanese professional cosmetics brand La Sincere is introducing suitable ingredients for a range of cosmetics based on natural components. A revolutionary discovery was the natural gel, which allows for the production of “friendly cosmetics” without emulsifiers, fragrances, or dyes.

A DISTINCTIVE FEATURE – COSMETICS ON A GEL BASE

The use of gel as a base for products has become one of the key factors in the brand’s success. Japanese Professor Ryuko Higuchi, a leading specialist in Japan in the application of nano- and biotechnologies in cosmetology, believes that the use of gel is one of the main factors in La Sincere’s success in the cosmetic market. Gels, by their physical form, are similar to the intercellular space of the skin and are ideal conductors of biologically active substances. If you physically imagine the intercellular space of the stratum corneum, it is a gel-like form with varying permeability. Gels retain a significant amount of lipophilic systems without adding emulsifiers. They help normalize water evaporation processes, do not interfere with oxygen penetration, and their use is completely devoid of a comedogenic effect.

Marine gel — is extracted from brown and green seaweeds. The gel contains a large amount of amino acids, nucleic acids, and minerals.
Animal gel – is mainly collagen, hyaluronic acid, and surface lipids. They exist in animal tissue. The gel intensively moisturizes, actively supports tissue elasticity, firmness, and facial contours. Today, it is the most effective gel against wrinkles and age-related changes.
Plant gel with a high content of enzymes and amino acids is extracted from aloe, quince, pullulan algae, and scutellaria root.
Mineral gel is extracted from silt and soil using various ventilation methods. Maximum therapeutic effect is achieved thanks to unique formulas that allow the compositions of cosmetic products to be as close as possible in their characteristics to the composition of human skin.

SIGNIFICANT NANO-DIMENSIONS

The new era of nano-measurements ensured a high penetrating ability of cosmetic products, allowing the delivery of minute biologically active substances into the deep layers of the skin in strictly defined quantities and into strictly defined skin layers. Modern nano-preparations serve not only for prevention but also for eliminating the root causes of problems through gentle correction of processes in the early stages of treating age-related changes. The main objectives for La Sincere in developing formulations were to ensure maximum penetration of biologically active substances, strictly selected for each problem, of pharmaceutical and natural components, and to ensure the strictest control over their quality. Squalane oil from olives, placenta extract, ultra-low molecular weight ionized platinum, gold and silver, peptide complex, and hyaluronic acid – this is a combination of active components that provide an instant rejuvenating effect and have a prolonged action, triggering natural metabolism.

WHY DO WE LIKE LA SINCERE?

Firstly, it has its own scientific-technical laboratory, a high-tech production base, and a training center for specialists, which allows for the rapid testing and implementation of innovative developments into production. This is why La Sincere is among the top three cosmeceutical manufacturers in Japan. Out of 15,000 beauty salons in Japan, 3,000 work with La Sincere cosmetics.
Secondly, the company’s products are certified by the Ministry of Health, Labour and Welfare of Japan as therapeutic cosmetics (cosmeceuticals). Their quality is confirmed by authorized certification bodies, unlike a large number of brands produced in Japan but not certified by the proper authorities.
Thirdly, La Sincere cosmetics contain over 70 targeted active ingredients, including more than 50 plant extracts. Furthermore, all La Sincere Japanese cosmetic preparations are designed for delicate, sensitive skin that poorly tolerates various active influences, and therefore do not contain abrasive substances. The developed preparations gently affect the skin, without causing trauma or allergic reactions, and contain natural moisturizing components. Dermatologists can help you learn more about all the brand’s procedures and products and decide which one is suitable for you. Since individual intolerance to components is possible even with hypoallergenic products, a specialist consultation is necessary.

Where there’s a woman, there’s a thirst for a miracle. She opens a jar of trendy cream – and in a month becomes prettier and younger.
But this only happens in fairy tales. In reality, beauty is patience and hard work. La Sincere’s philosophy is designed precisely for the persistent!
A unique skin restoration and rejuvenation system, created in 1992, amazes with its virtuoso combination of Eastern beauty
secrets and cutting-edge technologies in medicine and cosmetology. No wonder La Sincere is the leader in Japan’s luxury
professional cosmetics market.

Many companies also produce products based on natural ingredients, without harmful preservatives,
genetically modified products, radioactive substances, synthetic fragrances, or dyes. 
But only La Sincere offers formulas that are maximally close to human skin composition. “Konjac” – a natural gel – is the gentlest substance, 
found naturally in plants and living organisms. 
The gel retains an enormous amount of water and generously supplies it to cells without hindering skin respiration. This means wrinkles stand no chance!

For an impressive effect, scientists have ground active ingredients down to “nano” size 
(a nanometer – a billionth of a meter!), allowing them to penetrate the deepest layers of skin. Thanks to fantastic nanotechnology, 
La Sincere works at the cellular level, and the skin actively renews itself, charging with fresh energy. Incredible results in a short time!

THE UNIQUE COMBINATION OF EASTERN BEAUTY SECRETS AND ADVANCED TECHNOLOGIES HAS MADE LA SINCERE A LEADER IN THE JAPANESE LUXURY PROFESSIONAL COSMETICS MARKET. BUT WHY EXACTLY DOES THIS BRAND DESERVE TRUST AND DELIVER WHAT IT PROMISES?

• La Sincere is a professional therapeutic cosmetic line for skin restoration and rejuvenation, developed in 1992
  by renowned Japanese bio- and nanotechnology specialist Professor Tatsuo Yamada.
• Following the core principle of “Do no harm,” the Japanese manufacturer of cosmeceuticals La Sincere
  has completely eliminated anything potentially harmful from its products: they contain no synthetic fragrances or dyes,
  no dangerous preservatives, mineral oils, radioactive or genetically modified substances.
• Effective formulas are based on natural ingredients, and the brand’s “strong suit” is natural gel. La Sincere uses safe
  gels from aloe vera, quince, seaweed, mud, hyaluronic acid, and polysaccharides. The gel is closely similar to the composition of human skin
  and serves as an ideal carrier for biologically active substances.
• La Sincere cosmetics are certified by the Ministry of Health and Social Welfare of Japan, and their quality is
  confirmed by the Federal Service for Supervision of Consumer Rights Protection and Human Well-being.
• All La Sincere products are universal and combine perfectly with each other, including from different lines. Very light textures.
  Hypoallergenicity allows them to be used even on the most delicate areas of the face (eyelids, lips).
• Active personal concentrate formulas can be created depending on the client’s skin condition, combining salon and home care – both
  for intensive therapeutic effects and for maintaining skin in good condition.
• For UV protection, the products contain natural broad-spectrum substances: aloe extracts, shea butter, vitamin E, carotenoids, glucans. All La Sincere products contain exclusive ingredients and complexes with pronounced antioxidant properties.

The ATP series by La Sincere – active therapeutic support for the most delicate, thin, dry, dehydrated, and sensitive skin requiring special care at any age. Products based on bioceramides, vitamins, plant and lifting complexes intensively nourish and hydrate the skin, protect it from external aggressions, dryness, flaking, irritation, and premature wrinkle formation, restore softness and elasticity, improve
facial contour and complexion, and increase the energy potential of cells.
The series includes a cleansing gel with L-arginine and hyaluronic acid, a cleansing foam with silver, a nourishing lotion with collagen, a lipid gel with ceramides and shea butter, and an essence with collagen and ceramides.
ATP – the ideal beauty ritual for changeable winter weather.

WHY DO JAPANESE WOMEN STAY YOUNG FOR SO LONG? HOW TO INTEREST SUFFICIENTLY INFORMED AND SPOILED CLIENTS WITH YET ANOTHER PROMISING NEW PRODUCT IN A MARKET ABUNDANT WITH BEAUTY PRODUCTS? THIS IS A CONVERSATION WITH ANGELICA VERBENETS, THE EXCLUSIVE DISTRIBUTOR OF THE JAPANESE PROFESSIONAL COSMETICS LINE LA SINCERE IN THE BALTIC COUNTRIES AND FINLAND.

— Angelica, about a year ago, with your light hand, Japanese cosmetics La Sincere appeared for the first time in Estonia and the Baltic countries.
Why this particular brand?

– I have always been intrigued by how Japanese women, truly ageless women, manage to maintain flawless porcelain skin and look fresh and young for a long time. A gift of nature or unknown beauty secrets? I started researching this question and realized: it’s about unique, incredibly diligent skincare. Perfect skin is no miracle, but patience and effort.

I was particularly interested in the La Sincere system for treating, restoring, and rejuvenating the skin, especially since Japanese professional brands are not widely represented in the Baltic countries. The fact that La Sincere was developed in 1992 by a professor, a specialist in the use of bio- and nanotechnologies in cosmetology, Tsutio Yamada-san, a person who knows everything about skin and even more, immediately inspired trust. The skillful combination of Eastern beauty secrets and the highest technologies made La Sincere a leader in the Japanese professional luxury cosmetics market. It is not sold in stores, pharmacies, or gas stations. Only through professionals in clinics, beauty salons, and spa centers.

– And yet, what is the “specialty” of La Sincere? After all, many companies today also produce products based on natural ingredients, without harmful preservatives, genetically modified products,
radioactive substances, synthetic fragrances and dyes.

– But only La Sincere offers smart formulas that are as close as possible to the composition of human skin. The brand’s “forte” is natural gel. Based on it, all La Sincere cosmetic products are created.

– A magical elixir of beauty?

– It is a very delicate substance that naturally exists in plants and living microorganisms. The gel retains a huge amount of water, generously supplies cells with it, and serves as an excellent conductor of beneficial substances. To make them easily penetrate the deepest layers of the skin, scientists have ground biologically active substances to the “nano” scale (a nanometer is one billionth of a meter). La Sincere uses safe natural gels from aloe vera, quince, seaweed, silt, hyaluronic acid, and polysaccharides. And the skin is surrounded by such comfort that it simply has no reason to age! Impressive results in a short time are not an exaggeration, as confirmed by our clients and partners, for example, the beauty clinic Decus, Kalev SPA, and many cosmetologists. For everyone who wants to preserve “youth the Japanese way,” an individual La Sincere beauty program is developed, combining salon care with home care.

– The skin loves the hardworking… Are you planning to organize La Sincere beauty evenings?

– We are just thinking about how to make it more interesting, so that such evening gatherings become a good tradition. I think even more ideas will come after the visit of honored guests from Japan – representatives of La Sincere – to Tallinn in the fall. For them, Estonia is a very unusual market, hopefully a promising one.

– Thank you for the conversation, and good luck!

Prepared by
Tatiana Barmakova

La Sincere – this is the professional Lipoderm series and the home La Sincia series. In Japan they say: one hour of relaxation in a beauty salon equals six hours of sleep at home. So go to the salon, where a cosmetologist will develop an individual beauty program. But do not forget that even the most luxurious procedure without proper home care is almost nonsense. Skin is grateful only to those who treat it with love, not to those who think something like: “Let the cosmetologist work a miracle, I pay for it, and at home I’m lazy.”

La Sincere has a truly precious Aqua Gel series based on colloidal platinum. Due to its size (only 2 nanometers), it deeply penetrates the skin, delivers active substances to cells, and normalizes the skin’s bioelectric balance (oh, and this science of beauty is complex). It is as if a talented restorer has worked on your “magic cloak.” The effect is comparable to mesotherapy.
Yes, miracles are not accidental!

LA SINCERE BALTIA REPRESENTATION IN TALLINN: KIVISILLA 4/TARTU MNT 7, TEL. 56996710.
LA SINCERE COSMETOLOGIST: MAIRE OJAPERV, 5074534, KIVISILLA 4/TARTU MNT 7, TALLINN ● STIBIO BEAUTY SALON, VEERA ARUSALU,
PÄRNU MNT. 43-1, TALLINN, 5143193 ● NATALJA YAKIMENKO, J. KÖLERI 6/VESIVÄRAVA 5, TALLINN, 55906809 ● MARINA MESALKINA,
53303271 ● TALENTE BEAUTY SALON, A.LAUTERI 5, TALLINN, ELENE BARANINA, 56658510 ● SIGMA BEAUTY SALON, ROTERMANNI 5, TALLINN,
INGRID REMMELG, 66040660 ● HEIDI RITS, HEIDI RITS BEAUTY CABINET, NARVA MNT 7D, BUILDING B, 5185603 ● KRISTINA
VASSUS, CENTRAL BEAUTY SALON, NARVA MNT 7D, 5254851 ● DIANA SILNITSKAJA, 5219781 ● VERONIKA VAHK, 58585961 ● ABIGAIL
BEAUTY SALON, RÄVALA PST 3, TALLINN (RADISSON BLU SKY), 6998007, 55986193.

TIINA MÄLBERG, ESTONIAN THEATRE AND FILM ACTRESS:

“My main working tool is my face. As many looks as there are, so many makeup options – and that’s stressful for the skin, so it needs constant and loving care. Recently, I discovered Japanese professional cosmetics La Sincere. It’s perfect for my delicate, sensitive skin.

Light gel textures are a real treat for it – they soothe, hydrate, and refresh beautifully, erase the ‘patterns of time,’ and quickly eliminate signs of fatigue. La Sincere is my favorite miracle!”