WHY DO JAPANESE WOMEN STAY YOUNG FOR SO LONG? HOW TO INTEREST SUFFICIENTLY INFORMED AND SPOILED CLIENTS WITH YET ANOTHER PROMISING NEW PRODUCT IN A MARKET ABUNDANT WITH BEAUTY PRODUCTS? THIS IS A CONVERSATION WITH ANGELICA VERBENETS, THE EXCLUSIVE DISTRIBUTOR OF THE JAPANESE PROFESSIONAL COSMETICS LINE LA SINCERE IN THE BALTIC COUNTRIES AND FINLAND.
— Angelica, about a year ago, with your light hand, Japanese cosmetics La Sincere appeared for the first time in Estonia and the Baltic countries.
Why this particular brand?
– I have always been intrigued by how Japanese women, truly ageless women, manage to maintain flawless porcelain skin and look fresh and young for a long time. A gift of nature or unknown beauty secrets? I started researching this question and realized: it’s about unique, incredibly diligent skincare. Perfect skin is no miracle, but patience and effort.
I was particularly interested in the La Sincere system for treating, restoring, and rejuvenating the skin, especially since Japanese professional brands are not widely represented in the Baltic countries. The fact that La Sincere was developed in 1992 by a professor, a specialist in the use of bio- and nanotechnologies in cosmetology, Tsutio Yamada-san, a person who knows everything about skin and even more, immediately inspired trust. The skillful combination of Eastern beauty secrets and the highest technologies made La Sincere a leader in the Japanese professional luxury cosmetics market. It is not sold in stores, pharmacies, or gas stations. Only through professionals in clinics, beauty salons, and spa centers.
– And yet, what is the “specialty” of La Sincere? After all, many companies today also produce products based on natural ingredients, without harmful preservatives, genetically modified products,
radioactive substances, synthetic fragrances and dyes.
– But only La Sincere offers smart formulas that are as close as possible to the composition of human skin. The brand’s “forte” is natural gel. Based on it, all La Sincere cosmetic products are created.
– A magical elixir of beauty?
– It is a very delicate substance that naturally exists in plants and living microorganisms. The gel retains a huge amount of water, generously supplies cells with it, and serves as an excellent conductor of beneficial substances. To make them easily penetrate the deepest layers of the skin, scientists have ground biologically active substances to the “nano” scale (a nanometer is one billionth of a meter). La Sincere uses safe natural gels from aloe vera, quince, seaweed, silt, hyaluronic acid, and polysaccharides. And the skin is surrounded by such comfort that it simply has no reason to age! Impressive results in a short time are not an exaggeration, as confirmed by our clients and partners, for example, the beauty clinic Decus, Kalev SPA, and many cosmetologists. For everyone who wants to preserve “youth the Japanese way,” an individual La Sincere beauty program is developed, combining salon care with home care.
– The skin loves the hardworking… Are you planning to organize La Sincere beauty evenings?
– We are just thinking about how to make it more interesting, so that such evening gatherings become a good tradition. I think even more ideas will come after the visit of honored guests from Japan – representatives of La Sincere – to Tallinn in the fall. For them, Estonia is a very unusual market, hopefully a promising one.
– Thank you for the conversation, and good luck!
Prepared by
Tatiana Barmakova